Now, the SMS URL shows as a preview of the landing page you’re sending your customers to. The same is true for Android smartphones for all models after–and including–the Samsung Galaxy S8. What Is an SMS Link Preview?īefore iOS 10, a link in a text message showed up as an underlined hyperlink that opened the Safari app. In this article, we cover what an SMS link preview is, what it means for your SMS marketing campaigns, and how to take advantage of this functionality. You may have noticed it if someone’s sent you a message with a link and it’s appeared like this: If you’re wondering what an SMS link preview is, some mobile devices display previews for links contained in SMS or MMS messages. The international telecom company Vodafone reports a CTR 8 times higher for SMS with a link preview. All you need to do is craft your texts to take advantage of the SMS link preview that displays in iOS and Android devices. The even better news is that it doesn’t involve much extra effort. Include a link in your text message, and you’ll benefit from an average click-through rate (CTR) of about 36%.īut what if there was a way to increase the CTR on your SMS messages even further? It comes as no surprise that marketers are fond of including links in their SMS campaigns.
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